Should you use AI to write marketing content?

Short answer: For some jobs. Ryan Law and Christopher Penn say most marketing content follows a proven format, and AI plus best practices does it well enough. Kieran Flanagan keeps AI to research and feedback on structure, and readers do notice: in Alex Lieberman's survey, 67% stop reading when they spot AI slop.

What the experts say

AI gets you past what it takes to persuade buyers

Christopher Penn (Trust Insights) · Nov 4, 2026
Skillfully used, AI gets you slightly above average, Christopher says, short of human genius. But buyers buy from marketing far worse than that, so for most marketers "best practices + AI is probably more than enough."
→ Read Christopher's post

Blanket rules about writing with AI are bad advice

Ryan Law (Ahrefs) · Nov 4, 2026
Ryan says never writing with AI and writing everything with AI will both hamstring you. Most marketing content has a proven format and benefits from being done faster, but work without a template needs human thinking and messy experimentation.
→ Read Ryan's post

Match the review to the risk

Jon Miller (Phave) · Nov 3, 2026
AI now makes more than teams can review: New Relic's CMO had an agency produce 200 variations. Jon says AI choosing from approved content is safer than AI generating it, so low-risk choices like send times need no review, while high-risk ones should always get a person.
→ Read Jon's post

Don't let AI touch your ideas or words

Kieran Flanagan (HubSpot) · Nov 3, 2026
Kieran built and taught AI writing workflows, then stopped using them: even ideation with an LLM "drags you to the middle." He still uses AI for research and for feedback on how a long piece is structured.
→ Read Kieran's post

AI raised the bar for average copy

Tim Soulo (Ahrefs) · Oct 28, 2026
Tim says AI has gotten seriously good at writing copy, which raised what average looks like. "But it didn't magically turn OK copywriters into AMAZING ones," at least from what he's seen, and Ahrefs is hiring an amazing one.
→ Read Tim's post

67% stop reading when they spot slop

Alex Lieberman (Morning Brew) · Oct 23, 2026
In Alex's team's survey, 67% skip the rest of a piece when they see AI slop, and 50% lose some respect for whoever shared it. But 75% said that if AI writes something and nobody can tell, it isn't slop.
→ Read Alex's post

SaaS Marketing Experts collates expert opinions from around the web. We have no affiliation with any of the experts cited here. If you're one of them, ask us to correct or remove your take.