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# Do AI Overviews kill organic clicks?
- URL: https://www.saasmarketingexperts.com/takes/do-ai-overviews-kill-clicks/
- Published: 2026-11-09T14:53:18.000Z
- Updated: 2026-11-12T12:50:28.000Z
- Description: 5 expert takes. Updated Nov 12, 2026.
- Author: SaaS Marketing Experts
- Tags: #take

**Short answer:** They cut clicks, but they're not the whole story. When Google turned AI Overviews off for top election queries, searchers clicked through at 2.4x the normal rate, and Aleyda Solis found a query whose searches grew 38% in a year while its organic clicks fell 8%. Kevin Indig's data shows organic traffic down 13% in the US over 2 years, but he puts part of that down to more search ads and Google's updates.

## What the experts say

### [Clicks jumped 2.4x without AI Overviews](https://www.linkedin.com/posts/cyrusshepard%5Felection-day-search-44m-clicks-activity-7523959506045923328-CBW5?ref=saasmarketingexperts.com)

[**Cyrus Shepard**](https://www.saasmarketingexperts.com/experts/cyrus-shepard/) (Zyppy) · Nov 5, 2026  
Across 44 million search clicks tracked by Define Media, traffic to publishers jumped 900% when Google suppressed AI Overviews for top election queries, and searchers clicked through at 2.4x the normal rate. Cyrus's conclusion: "Maybe we don't need so many AI Overviews after all."  
[**→ Read Cyrus's post**](https://www.linkedin.com/posts/cyrusshepard%5Felection-day-search-44m-clicks-activity-7523959506045923328-CBW5?ref=saasmarketingexperts.com)

### [38% more searches, 8% fewer organic clicks](https://www.linkedin.com/posts/aleyda%5F38-more-yoy-google-searches-8-fewer-activity-7520528935038844928-52E4?ref=saasmarketingexperts.com)

[**Aleyda Solis**](https://www.saasmarketingexperts.com/experts/aleyda-solis/) (Orainti) · Oct 26, 2026  
For "coffee tumbler," Similarweb shows Google searches up 38% in a year, while organic clicks fell 8% and paid clicks 41%. The page went from 10 organic results to 5, next to an AI Overview, a Shopping pack and other features: "Growing search demand doesn't automatically translate into a growing organic search traffic opportunity."  
[**→ Read Aleyda's post**](https://www.linkedin.com/posts/aleyda%5F38-more-yoy-google-searches-8-fewer-activity-7520528935038844928-52E4?ref=saasmarketingexperts.com)

### [AI is only part of the lost SEO traffic](https://www.linkedin.com/posts/kevinindig%5Fai-is-killing-seo-traffic-is-not-completely-activity-7520492489460420608-fgGn?ref=saasmarketingexperts.com)

[**Kevin Indig**](https://www.saasmarketingexperts.com/experts/kevin-indig/) (Growth Memo) · Oct 26, 2026  
In Similarweb data for 10,000 domains, organic search fell 13.2% in the US and 24.4% in France over 2 years. Kevin says not all of it is AI: paid search grew strongly, publishers took the biggest losses (41.5% in the US), and Google's updates played a part.  
[**→ Read Kevin's post**](https://www.linkedin.com/posts/kevinindig%5Fai-is-killing-seo-traffic-is-not-completely-activity-7520492489460420608-fgGn?ref=saasmarketingexperts.com)

### [SEO is now no-click traffic](https://www.linkedin.com/posts/kieranjflanagan%5Fcontent-marketing-as-we-knew-it-is-over-activity-7519019211646722049-XZq9?ref=saasmarketingexperts.com)

[**Kieran Flanagan**](https://www.saasmarketingexperts.com/experts/kieran-flanagan/) (HubSpot) · Oct 22, 2026  
Kieran says AI Overviews cut clicks to the #1 result by 58%, and only 1% of people click a link inside the AI summary. It's one reason he says the old content marketing playbook is over.  
[**→ Read Kieran's post**](https://www.linkedin.com/posts/kieranjflanagan%5Fcontent-marketing-as-we-knew-it-is-over-activity-7519019211646722049-XZq9?ref=saasmarketingexperts.com)

### [Most people will meet your content through AI](https://www.linkedin.com/posts/thinkingslow%5Fheadless-content-marketing-a-new-old-strategy-activity-7518967933369389056-A0gE?ref=saasmarketingexperts.com)

[**Ryan Law**](https://www.saasmarketingexperts.com/experts/ryan-law/) (Ahrefs) · Oct 22, 2026  
Ryan says the days of compounding search traffic and predictable click-through rates are gone. Most people who interact with your content will now do it through an intermediary like Google's AI Overviews or ChatGPT, so he asks how content should change once you stop assuming people will visit the page.  
[**→ Read Ryan's post**](https://www.linkedin.com/posts/thinkingslow%5Fheadless-content-marketing-a-new-old-strategy-activity-7518967933369389056-A0gE?ref=saasmarketingexperts.com)