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# Are AI visibility tracking tools worth it?
- URL: https://www.saasmarketingexperts.com/takes/are-ai-visibility-tools-worth-it/
- Published: 2026-11-09T14:53:18.000Z
- Updated: 2026-11-12T12:50:27.000Z
- Description: 4 expert takes. Updated Nov 9, 2026.
- Author: SaaS Marketing Experts
- Tags: #take

**Short answer:** Not the way most of them work, say the 4 experts here, though 3 of them build or sell tracking tools of their own. AI answers vary from user to user and run to run, so a single prompt or a small sample can show changes that are just chance. They'd track many prompts per topic, start from what buyers ask, and look for tools that point to fixes on your pages.

## What the experts say

### [Your AI search numbers might be chance](https://www.plg.news/p/your-ai-search-numbers-feel-good?ref=saasmarketingexperts.com)

[**Ben Williams**](https://www.saasmarketingexperts.com/experts/ben-williams/) (The Product-Led Geek) · Nov 3, 2026  
Most tools hand you one average from a small sample. Ben, who runs an AI search tracking company, shows that a jump from 40% to 60% of 30 answers could be noise, while at 100 answers per prompt the same shift is meaningful.  
[**→ Read Ben's newsletter**](https://www.plg.news/p/your-ai-search-numbers-feel-good?ref=saasmarketingexperts.com)

### [Tracking one prompt is nonsense](https://www.linkedin.com/posts/deveshkhanal%5Fusing-traqer-on-traqer-our-visibility-on-activity-7523040148624814081-awLg?ref=saasmarketingexperts.com)

[**Devesh Khanal**](https://www.saasmarketingexperts.com/experts/devesh-khanal/) (Grow and Convert) · Nov 2, 2026  
Real users have conversations, not one-line prompts, so Devesh's team tracks visibility by topic and asks about each one in several ways. For their own tracking tool, Traqer, mentions across 9 prompts went from almost none in August to about 20%.  
[**→ Read Devesh's post**](https://www.linkedin.com/posts/deveshkhanal%5Fusing-traqer-on-traqer-our-visibility-on-activity-7523040148624814081-awLg?ref=saasmarketingexperts.com)

### [Most AI audits never ask about your buyer](https://www.linkedin.com/posts/andycrestodina%5Flets-audit-the-audits-we-looked-at-100-activity-7518993465171587072-Wuf6?ref=saasmarketingexperts.com)

[**Andy Crestodina**](https://www.saasmarketingexperts.com/experts/andy-crestodina/) (Orbit Media) · Oct 22, 2026  
Andy's team looked at 100 free AI visibility audits. Only 3 asked about the buyer's persona or pain points, and 58 got their prompts by scanning your own website: "That's like asking your website what your customers want."  
[**→ Read Andy's post**](https://www.linkedin.com/posts/andycrestodina%5Flets-audit-the-audits-we-looked-at-100-activity-7518993465171587072-Wuf6?ref=saasmarketingexperts.com)

### [My dream AI SEO tool isn't a prompt tracker](https://www.linkedin.com/posts/cyrusshepard%5Fmy-dream-ai-seo-tool-isnt-a-prompt-tracker-activity-7518043802675204096-AUeJ?ref=saasmarketingexperts.com)

[**Cyrus Shepard**](https://www.saasmarketingexperts.com/experts/cyrus-shepard/) (Zyppy) · Oct 19, 2026  
Cyrus wants a tool that tests what AI gets wrong about a brand, compares how often it recommends you and your competitors, and recommends specific page changes. He built one on Ahrefs data, as an Ahrefs partner.  
[**→ Read Cyrus's post**](https://www.linkedin.com/posts/cyrusshepard%5Fmy-dream-ai-seo-tool-isnt-a-prompt-tracker-activity-7518043802675204096-AUeJ?ref=saasmarketingexperts.com)