> ## Content Index > Fetch the complete content index at: https://www.saasmarketingexperts.com/llms.txt > Use this file to discover other available public pages before exploring further. # Gamma's 500k signups from AI search + can your own pages win AI citations? - URL: https://www.saasmarketingexperts.com/issue-2/ - Published: 2026-11-10T15:00:00.000Z - Updated: 2026-11-10T15:00:01.000Z - Description: Issue #2 - Author: SaaS Marketing Experts - Tags: #issue ![SaaS Marketing Experts Newsletter](https://storage.ghost.io/c/80/c4/80c45acf-873d-400e-b2cb-f2df4448aa1e/content/images/2026/11/email-header-6.png) Your weekly summary of tactics and trends. Trusted voices only. Week of Nov 9, 2026 · 5-minute read ## Top of mind We read 497 posts from 132 SaaS and AI marketing experts this week. Here's what got folks talking: 1. **What wins AI citations?** Chris Long and Maja Voje disagree on how much your own pages count (the Debate). Gamma built a system for it (Tactic 1), and Eli Schwartz says to watch your pricing page (Tactic 2). 2. **AI makes more than teams can review.** One CMO had 200 campaign variations waiting for sign-off (Tactic 6). Buyers feel it too: Mutiny lost a 6-figure deal over fear of runaway AI costs (Tactic 5). 3. **Your team is the channel.** Exit Five now pays its team per new LinkedIn follower (Quick hits), Joanna Wiebe found her message by posting twice a day (Tactic 4), and Tom Orbach wants company Substacks written by the people who build the product (Tactic 3). --- ## New tactics and ideas Cool ideas we ran into this week, and how we'd try them ### 1\. [Gamma got 500k signups from AI search](https://www.linkedin.com/posts/nicklafferty%5Fgamma-went-from-almost-zero-to-half-a-million-activity-7523743422231420928-vWUs?ref=saasmarketingexperts.com) **Nick Lafferty** (Profound) · Nov 4 Gamma went from almost zero to half a million signups from AI search in 6 months. Its Head of Growth Marketing told Nick about their "AEO factory": a workflow that tracks rankings, citations and share of voice, then suggests 5 content pieces, with a person approving the ideas and every draft. [**→ Read Nick's post**](https://www.linkedin.com/posts/nicklafferty%5Fgamma-went-from-almost-zero-to-half-a-million-activity-7523743422231420928-vWUs?ref=saasmarketingexperts.com) **What we'd try:** set up a weekly check of your citations and share of voice, and have it suggest the next 5 pieces to write. ### 2\. [The pricing page is the AI page to watch](https://www.linkedin.com/posts/schwartze%5Fi-analyzed-dozens-of-saas-sites-in-gscs-activity-7523368855327498240-HFBF?ref=saasmarketingexperts.com) **Eli Schwartz** · Nov 3 In Search Console's generative AI report, the SaaS sites most likely to drive AI conversions had their pricing page among their top 3 pages in AI answers. The weakest had only prompt-matched blog posts at the top. [**→ Read Eli's post**](https://www.linkedin.com/posts/schwartze%5Fi-analyzed-dozens-of-saas-sites-in-gscs-activity-7523368855327498240-HFBF?ref=saasmarketingexperts.com) **What we'd try:** open the generative AI report in Search Console and check where your pricing page ranks. ### 3\. [Substack sent Tom 49x more readers than Google](https://www.marketingideas.com/p/substack-is-a-0-cheat-code-for-your?ref=saasmarketingexperts.com) **Tom Orbach** (Marketing Ideas) · Nov 2 This summer Google sent Tom's newsletter 415 new subscribers, and Substack's recommendations sent 20,444\. He'd start a company Substack written by the people who build the product. [**→ Read Tom's newsletter**](https://www.marketingideas.com/p/substack-is-a-0-cheat-code-for-your?ref=saasmarketingexperts.com) **What we'd try:** find 5 newsletters your buyers already read, recommend them first, then ask them to recommend you back. ### 4\. [Find your message by posting twice a day](https://www.linkedin.com/posts/jwiebe%5F7m-views-a-month-on-instagram-and-we-didnt-activity-7523745903434760192-WGfk?ref=saasmarketingexperts.com) **Joanna Wiebe** (Copyhackers) · Nov 4 For 3 months her team posted on Instagram twice a day, testing 3 messages in different formats and polishing none of them. One message pulled clearly ahead, and the account now gets 7M+ views a month. [**→ Read Joanna's post**](https://www.linkedin.com/posts/jwiebe%5F7m-views-a-month-on-instagram-and-we-didnt-activity-7523745903434760192-WGfk?ref=saasmarketingexperts.com) **What we'd try:** test 3 messages in quick, unpolished posts before you spend anything on production. ### 5\. [A successful pilot still lost a 6-figure deal](https://www.linkedin.com/posts/jalehr%5Fwe-just-lost-a-6-figure-deal-after-a-successful-activity-7524108307159007232-lpOF?ref=saasmarketingexperts.com) **Jaleh Rezaei** (Mutiny) · Nov 5 Every user wanted Mutiny, but the VP didn't want to be on the hook if variable AI spend got out of control. Pavilion's Sam Jacobs sees the same shift: buyers are now less afraid of missing out than of getting it wrong. [**→ Read Jaleh's post**](https://www.linkedin.com/posts/jalehr%5Fwe-just-lost-a-6-figure-deal-after-a-successful-activity-7524108307159007232-lpOF?ref=saasmarketingexperts.com) **What we'd try:** if your pricing has variable AI costs, put a spending cap and usage alerts in the proposal before the buyer asks. ### 6\. [Match AI review to the risk](https://www.linkedin.com/posts/jonmiller2%5Fai-assisted-marketing-is-starting-to-produce-activity-7523440766602424320-K%5Fmc?ref=saasmarketingexperts.com) **Jon Miller** · Nov 3 New Relic's CMO had an agentic agency produce 200 campaign variations, more than her team could review. Jon's answer is a "trust dial": no review for low-risk choices like send times, and full review for high-stakes ones like an email to a tier 1 account's CEO. [**→ Read Jon's post**](https://www.linkedin.com/posts/jonmiller2%5Fai-assisted-marketing-is-starting-to-produce-activity-7523440766602424320-K%5Fmc?ref=saasmarketingexperts.com) **What we'd try:** sort your AI outputs into no review, spot check and full review, and write the list down. --- ## Debate: Can your own pages win AI citations? **Format your pages for AI** - [**Chris Long**](https://www.linkedin.com/posts/chris-long-marketing%5Fnew-claude-skill-this-workflow-optimizes-activity-7524115293577744384-ZkdD?ref=saasmarketingexperts.com)**:** his team at Nectiv built a Claude skill that reworks existing pages for AI search, from key takeaways at the top to verified stats. Their own research found ChatGPT cites 2.3x as many tables as Google's search results. **Most of it is won off your site** - [**Maja Voje**](https://knowledge.gtmstrategist.com/p/offsite-aeo-playbook?ref=saasmarketingexperts.com)**:** with Josh Grant, ex-VP of Growth at Webflow, she cites AirOps research that only about 13% of AEO comes from work on your own site. As Josh puts it, "If you win offsite citations in a big way, you win AEO." **Where they agree:** publishing more blog posts isn't the answer. Chris's skill reworks pages you already have, and Josh says a roadmap of new blog posts isn't AEO. The open question is how much on-page work adds once others are talking about you. --- ## Quick hits - [**90%+**](https://www.linkedin.com/posts/wilcoxaj%5Flinkedinads-b2bmarketing-ai-activity-7523032588710576128-rFOi?ref=saasmarketingexperts.com)**:** the LinkedIn contact-list match rate AJ Wilcox gets with first name, last name, job title and company, vs about 50% from emails alone. - [**7.5M**](https://www.linkedin.com/posts/-danieljmurphy%5Fwe-wrapped-the-clout-cup-on-friday-and-activity-7523053778678353920-wjvY?ref=saasmarketingexperts.com)**:** LinkedIn impressions across 10 Exit Five team members in 90 days. Now CEO Dan Murphy pays each of them an annual bonus per new follower on their personal account. - [**27–55%**](https://www.plg.news/p/your-ai-search-numbers-feel-good?ref=saasmarketingexperts.com)**:** where a 40% AI visibility score could really sit if it's based on 30 answers. Ben Williams, who runs an AI search tracker, says most tools gloss over this. --- ## Expert spotlight: [Andrew Capland](https://www.linkedin.com/in/andrewcapland/?ref=saasmarketingexperts.com) Founder of Delivering Value (ex-Wistia and Postscript), with a [newsletter of the same name](https://media.deliveringvalue.co/?ref=saasmarketingexperts.com). This week he [shared early MCP data from a SaaS product](https://www.linkedin.com/posts/andrewcapland%5Fi-chatted-with-a-saas-product-thats-seeing-activity-7523388229824413696-w%5F1V?ref=saasmarketingexperts.com): trial users who connect to its MCP convert at **6x** the rate. [**→ Read Andrew's post**](https://www.linkedin.com/posts/andrewcapland%5Fi-chatted-with-a-saas-product-thats-seeing-activity-7523388229824413696-w%5F1V?ref=saasmarketingexperts.com) **One interesting opinion:** "Your most active users are going to log in the least." **Follow him for:** product-led growth, onboarding and activation.